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How to Release an Album Independently with Bonus Materials
Introduction Class
Welcome to Educate by Olivia Management
What's in this course?
Meet Erin! (3:49)
Thank you!
Class 1 : Money Matters
Introduction (6:21)
Publicists (1:33)
Radio Promotion
Playlist Promotion
All About Art (0:47)
Manufacturing
Marketing Options
A Bit About Distribution
Budget and Timing (4:56)
Final Thoughts
Class 2: Negotiation
Intro to Negotiation (7:13)
The BATNA
When and How to Negotiate (6:33)
Dos and Donts of Negotiation (8:16)
Do I need a lawyer?
Erin's Tips for Negotiation (4:10)
Bonus Reading Material
Class 3: Fundraising
Introduction to Fundraising (6:37)
Fundraising: An Overview
Fundraising Platforms (6:11)
Advice for Raising Money (8:07)
Setting a Realistic Fundraising Goal
In Real Life: Interview about Fundraising (6:59)
Fundraising Quiz!
Class 4: Record Release Timeline
Introduction (5:31)
Timeline Details
Timeline Walk Through (3:31)
Record Release Quiz!
Class 5: Promotions Part 1 - Radio
Intro to Radio and Streaming Promotions (6:22)
Radio Vs. Streaming
Radio Promotion Overview (8:33)
Notes from Real Life
Hiring a Radio Promoter
Tips for Radio Promotion (1:42)
Radio Charts
Final Thoughts and Additional Reading
Class 6: Promotions Part 2 - Streaming
Intro to Streaming Promotions (9:10)
Streaming Platforms
Spotify Playlists
Your Spotify Artist Page (5:19)
Final Thoughts and Further Reading
Class 7: Branding and Social Media
Intro to Branding (5:51)
Pieces of the Branding Puzzle (0:47)
Branding Tips and Best Practices
Intro to Social Media (17:24)
Social Media Dos and Don'ts
Summing Up
Class 8: Publicity
Publicists 101 (7:16)
How to Hire and Work with a Publicist (13:41)
Publicity Campaigns and Assets (8:22)
Top Ten Tips (7:52)
Do I Really Need a Publicist? (1:29)
Further Reading
Class 9: Production and Distribution
Intro: Producing & Distributing Your Record
Terms & Packaging
Manufacturers: CDs and Vinyl
Manufacturing Dos and Don'ts (2:36)
Making Merch!
Digital Distribution
Class 10: Release Week!
Intro to Release Week: Get Excited! (8:18)
What Do I Do This Week? (8:12)
Release Week Pro Tips (11:56)
Mobilizing your Street Team (2:33)
Now What? (2:51)
Final Thoughts
What Do I Do This Week?
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